the concept

development of a physical mockup, print ad, and website for “The End” hot sauce .

The goal was to create a logo and brand image for “The End” Hot Sauce, the hot sauce that is “so hot, it might be the last thing you ever taste.” The striking nature of the ad imagery was inspired by 1980’s era fantasy film characters. The tongue-in-cheek tagline for the sauce allowed for an equally playful ad campaign.