lipton tea
the concept
development of an updated brand identity for lipton tea and physical mockup.
he concept behind this design was to create a whimsical and folksy twist on classical portraiture. The characters were each modeled after Renaissance and Victorian style portrait paintings. The animal heads allow for a more quirky Wes Anderson-esque look to the containers so they would stand out and look good displayed together in the store aisle or at home.
