the concept

development of an updated brand identity for la croix and physical mockup.

To create an updated logo and brand appearance for La Croix, inspiration was taken from Maximalism, in art, and in interior design. Maximalism has rich colors and bold patterns and prints. For the accompanying artwork, inspiration was pulled from Risograph prints and their semi-opaque appearance. 

Then, to design a stand-out label that would have to work with an acrylic case, asymmetrical vinyl labels were made to contrast the rigidity and geometrical shapes of the carton and drink containers. The labels are asymmetrical in shape as well as application, as they fold over the right edge of the carton. 

the creation